This article titled “Royal wedding boosts sales of six national papers” was written by Josh Halliday, for guardian.co.uk on Friday 13th May 2011 12.27 UTC
The royal wedding gave UK national newspapers a welcome boost in circulation for April, with six titles recording sales increases.
The Daily Mail and Daily Express benefited from the marriage of the Duke and Duchess of Cambridge on 29 April. The Mail was the only national newspaper to record a month-on-month and year-on-year sales increase.
The mid-market titles saw the largest month-on-month increase of all the national dailes, with the Daily Mail recording a 2.97% circulation increase, to 2,100,3000, and the Daily Express rising 2.41% to 635,576.
The good cheer was shared with four other national daily newspapers, which also boosted sales last month.
The Daily Telegraph jumped 2.1% on the previous month, to 639,578. The Daily Mirror, the Guardian and the Times also recorded a month-on-month sales increase.
The Independent was the only mass market quality title not to see a sales uplift last month, falling 0.65% on the previous month to 180,743. Among the tabloids, the Daily Star and The Sun each dropped sales by just over 1%.
The Independent’s smaller sister paper, the cut-price i, continued to drop sales following its high-profile advertising campaign featuring Dom Joly and Jemima Khan.
Alexander Lebedev’s i recorded the biggest month-on-month circulation decline among national daily titles, slumping 6% to 161,151.
Daily Telegraph
Headline circulation: 639,578
Month-on-month change: 2.10%
Year-on-year change: -6.39%
Overseas: 24,043
The Times
Headline circulation: 449,809
Month-on-month change: 0.83%
Year-on-year change: -11.28%
Overseas: 19,917
Financial Times
Headline circulation: 372,076
Month-on-month change: -2.51%
Year-on-year change: -3.75%
UK and Ireland paid-for circulation: 73,152 (22.4% of total)
Overseas: 265,291
The Guardian
Headline circulation: 263,907
Month-on-month change: 1.07%
Year-on-year change: -8.66%
UK and Ireland paid-for circulation: 246,700 (93.5% of total)
Overseas: 17,206
The Independent
Headline circulation: 180,743
Month-on-month change: -0.65%
Year-on-year change: -3.92%
UK and Ireland paid-for circulation: 83,264 (46% of total)
Overseas: 23,701
Daily Mail
Headline circulation: 2,100,300
Month-on-month change: 2.97%
Year-on-year change: 0.2%
UK and Ireland paid-for circulation: 1,885,453 (89.7% of total)
Overseas: 94,042
Daily Express
Headline circulation: 635,576
Month-on-month change: 2.41%
Year-on-year change: -4.53%
Overseas: 30,456
The Sun
Headline circulation: 2,783,110
Month-on-month change: -1.23%
Year-on-year change: -5.85%
Overseas: 43,700
Daily Mirror
Headline circulation: 1,172,785
Month-on-month change: 1.46%
Year-on-year change: -5.40%
Overseas: 34,474
Daily Star
Headline circulation: 692,157
Month-on-month change: -1.01%
Year-on-year change: -15.90%
Overseas: 15,708
Headline circulation includes lesser rate sales, subscriptions, bulks – copies sold to airlines, rail companies, hotels and gyms for a nominal fee and given free to the public – and distribution in Ireland and overseas. UK and Ireland paid-for circulation excludes bulks and overseas distribution; where this figure is not given, bulks and overseas distribution account for less than 5% of total circulation
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