Royal baby’s birth gives boost to newspaper sites

UK traffic to newspaper and other media websites rose almost 50 percent.

Note: This article is from the Guardian.


Powered by Guardian.co.ukThis article titled “Royal baby: news of birth gives boost to newspaper websites” was written by Mark Sweney, for guardian.co.uk on Tuesday 23rd July 2013 16.07 UTC

The birth of the Duke and Duchess of Cambridge’s baby boy provided Mail Online with its biggest ever audience, while UK traffic to newspaper and other media websites rose almost 50%, making it the biggest online news day of the year so far.

Mail Online recorded 10.57 million unique users on Monday, according to unofficial internal figures – 1 million more than its previous published record achieved covering the Boston marathon bombing in April – with its biggest ever hour of traffic (1.09m unique users) coming from 8pm to 9pm when the birth was officially announced.

UK web traffic to news and media websites hit 94 million unique users on Monday – the average is 64 million – ahead of the Boston bombings (85 million) and diamond jubilee (57 million).

Mail Online received the biggest share of visits from UK web users on Monday, according to research by Experian Marketing Services.

It was followed by the websites of the Sun, which is set to go behind a paywall from next week, the Guardian, Daily Telegraph, Daily Mirror and Independent.

Tabloid newspapers (including the Mail Online) received twice as much traffic as quality titles (including to Times Online and the Financial Times, both behind paywalls).

However, quality newspaper websites experienced significantly larger week-on-week growth in traffic (17%), versus 14% across the board for their tabloid newspaper counterparts.

“Tabloid news sites usually outperform the broadsheets in terms of total visits and this proved to be the case yesterday,” said James Murray, digital insight manager at EMS. “However, broadsheets punched above their weight on Monday in terms of visit growth, which means that their readers were proportionally more interested in the royal baby than those of the red tops.”

The Mirror’s live blog received 1.5 million visits, according to unofficial figures, its most popular ever, while writer Brian Reade’s “anti royal” piece has proved to be the second most read royal baby story it has published to date.

The Independent was the only UK newspaper site to see a week-on-week decline in share of visits, according to data from EMS.

This also proved to be true for CNN.com (-3%) and the website of the New York Times (-7%).

TABLE (use the line below for the header of it and I’ll email the table now)

Top 20 news and media sites ranked by share of visits by UK internet users on Monday. The percentage figure refers to growth in share of visits versus last Monday 15 July

1 BBC News 40%

2 Daily Mail 12%

3 Sky News 93%

4 The Sun 6%

5 Guardian.co.uk 22%

6 Telegraph 29%

7 Mirror.co.uk 32%

8 Yahoo! UK & Ireland News 28%

9 The Huffington Post 3%

10 NewsNowco.uk 0%

11 The Independent -6%

12 MSN UK News 35%

13 Google News UK 24%

14 Metro.co.uk 6%

15 CNN.com -3%

16 Expressco.uk 40%

17 ITV News 50%

18 New York Times -7%

19 NBC News 312%

20 Evening Standard 16%

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